I had that same feeling, though I was hesitant to say it was just that. It's so representative of so many things including the rise of the troll online and the seeming ratcheting of fannish entitlement among content consumers.

And I totes agree with you, the idea of dealing with social media to reach audiences is exhausting. TBH, until I figure out a strategy for making it meaningful, low stress, and time efficient, I don't know how much of it I will do.